Officer Multimedia Promotion & Marketing

Job Title

Officer
Multimedia Promotion and Marketing

Job Grade

Department

Economic Regulation, Content & Consumer Affairs

Division / Section

Multimedia Services

Reports To

Senior Officer Multimedia Content Development

Supervises

None

Location

Head Office

Review Date

Aug 2026

To support and execute strategies for the promotion and marketing of Ugandan audio-visual multimedia content, facilitate public engagement and participation in the media landscape, and contribute to the development of a vibrant, competitive, and sustainable local audio-visual industry in line with the mandate of the Uganda Communications Commission.

1. Support the implementation of strategies, programmes and campaigns aimed at promoting Ugandan multimedia and audio-visual content.
2. Coordinate promotional activities for local content across broadcast, digital, social media, and other communication platforms.
3. Develop and disseminate marketing and promotional materials for content development initiatives, festivals, exhibitions, and industry events.
4. Support organization and coordination of the Uganda Film Festival, regional film festivals, exhibitions, screenings, and other industry promotional activities.
5. Engage broadcasters, producers, content creators, distributors, sponsors, and other stakeholders to enhance visibility and market access for local content.
6. Support implementation of public awareness and audience engagement initiatives to encourage appreciation and consumption of Ugandan content.
7. Manage and support social media and digital marketing initiatives relating to local content promotion.
8. Monitor and evaluate the effectiveness of promotional campaigns and prepare periodic performance reports.
9. Conduct market research and collect industry intelligence to support strategic promotion and marketing initiatives.
10. Support development of partnerships, sponsorships, and collaborations for industry promotion activities.
11. Prepare activity reports, promotional briefs, stakeholder updates, and other departmental documentation.
12. Maintain databases and records relating to promotional activities, stakeholders, and industry events.
13. Support implementation of departmental work plans and budgets.
14. Perform any other duties assigned by the Manager Content Development or Management from time to time.

1. Local Content Promotion and Visibility.
2. Marketing and Public Engagement
3. Industry Events and Exhibitions Support
4. Stakeholder Relations and Partnerships
5. Market Research and Industry Intelligence
6. Administrative and Operational Support

The candidate should possess a bachelor's degree in any of the following fields: Mass Communication, Marketing, Media Studies, Journalism and Communication, Public Relations, Film and Television Production, or any other related field from a recognized institution.

Professional training or certification in any of the following areas shall be an added advantage: Digital Marketing, Branding and Communications, Public Relations, Social Media Management, Event Management, Marketing Analytics, Content Marketing.

Membership to a relevant professional body shall be an added advantage.

Experience working with media organizations, broadcasters, creative industry institutions, regulatory bodies, advertising agencies, or development partners shall be an added advantage.

Functional Competencies

• Content promotion and marketing
• Digital and social media marketing
• Branding and communications
• Stakeholder engagement and networking
• Event coordination and management
• Public relations and media engagement
• Research and analytical skills
• Report on writing and presentation skills
• Marketing campaign implementation
• Knowledge of Uganda’s media and creative industries

Behavioral Competencies

• Creativity and innovation
• Excellent communication and interpersonal skills
• Teamwork and collaboration
• Result orientation
• Initiative and adaptability
• Professionalism and integrity
• Organizational and planning skills
• Customer and stakeholder focus
• Attention to detail
• Ability to work under pressure and meet deadlines